Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Northern Lynx kittens, explore their enclosure at the Highland Wildlife park on October 9, 2012 in Kingussie, Scotland. The feline twins are believed to be the type of lynx found historically in Scotland. The Highland Wildlife Park specialises in Scottish animal species, both past and present, and species that are well adapted to cold weather. (Photo by Jeff J. Mitchell)

A motorcyclist dodges in the annual water-splashing festival to mark the New Year of the Dai minority in Menglian, Yunnan province April 13, 2015. (Photo by Wong Campion/Reuters)

German artist Robert Rickhoff re-interprets the idea of public space with humor through a series of digitally manipulated photographs in a project entitled “out of place”. Rickhoff augments scenes within a seemingly commonplace environment to depict impractical yet lighthearted situations – including a playground slippery dip facing towards a busy road to a speed bump placed in an unassuming residential street that is actually a daredevil ramp. the visualizations are subtle yet provocative, forcing the audience to look twice to notice the unusual setting infused with tongue-in-cheek wit.

A woman carrying an inflatable doll crosses Withy Grove in Manchester, UK on September 11, 2016. Revellers out in Manchester City Centre. (Photo by Joel Goodman/London News Pictures)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)

Palestinians walk on a road during a power cut in Beit Lahiya in the northern Gaza Strip January 11, 2017. (Photo by Mohammed Salem/Reuters)

Unwanted phones recreated as interactive birds, part of “Escape III” by Anthony Goh and Neil Mendoza seen on display at the Barbican's Digital Revolution exhibition on July 2, 2014 in London, England. The exhibition brings together artists, designers, film makers, musicians and architects who push the boundaries of creativity that digitial technology can offer, and runs from July 3 until September 14, 2014. (Photo by Matthew Lloyd/Getty Images for Barbican Art Gallery)