Apple Senior VP of Worldwide Marketing Phil Schiller talks about the display on the new iPad during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad (iOS 5.1; Processor is an Apple A5X ARM-based unit; Display 2048 x 1536 pixels; Camera is set at 5 megapixels and has a 5-element lens plus auto face-detection, auto focus lock and image stabilisation for video; Wi-Fi + 4G) and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)

Figurines representing French Brigade of Lancers are seen on a 40-square-metre miniature model of the June 18, 1815 Waterloo battlefield, in Diest, Belgium, in this picture taken on April 29, 2015. Waterloo enthusiast Willy Smout said he spent 40,000 hours and around 150,000 euros over the past 40 years, to recreate the battlefield as closely as possible in a purpose-built room in his house. (Photo by Francois Lenoir/Reuters)

David Yeo’s photography places naturally small species alongside animals that have been selectively bred to be tiny and cute. Here: “The most difficult aspect of this shoot was to get each African pygmy dormouse – also known as micro squirrels – on to a separate camera. Once in place, they needed to remain still long enough to get them both in the frame and looking at me. Often solitary, they naturally wanted to move away”. (Photo by David Yeo/Leica Studio Mayfair/The Guardian)

Coca-cola mini kiosks by ogilvy & mather Berlin promote tiny coke cans. To promote the launch of its tiny coke cans, coca-cola and advertising agency ogilvy & mather berlin deployed and installed a series of miniature kiosks throughout five different major cities in Germany.

Mini Amsterdam has launched a promotion campaign for their brand new creation Mini Copper. The idea is that Mini Copper is so small that it could fit in a box. Thus, as part of the promotion campaign, huge cardboard boxes were left in various popular placed of Amsterdam, making it look as if someone has bought a Mini Copper and thrown out the cardboard box it came in. Of course it is simply a commercial; however, it clearly illustrates just how small the Mini Copper really is. This is a perfect vehicle to handle narrow streets and lack of parking space. Truly, this vehicle could be parked just about anywhere! (Photo by JWT)

Customers try out the the new iPad2 shortly after it went on sale at the Fifth Avenue Apple store March 11, 2011 in New York City. The iPad 2 became available at 4:00 a.m. Eastern time for online purchase and at 5:00 p.m. today in over 10,000 retail locations.

A retired man (L) looks toward two girls wearing miniskirts, July 13, 1969 in Nice, France. (Photo by AFP Photo)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.