Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Artist Will Ryman poses for photographs next to his installation entitled “The Bed” at the Saatchi Gallery in Chelsea on January 7, 2008 in London, England. (Photo by Chris Jackson/Getty Images)

A model walks the runway at the Christian Siriano X Lane Bryant Collection at United Nations on May 9, 2016 in New York City. (Photo by JP Yim/Getty Images)

Young people fight for fun with their pillows, during the International Pillow Fight Day at the Place des Grottes, in Geneva, Switzerland, Saturday, April 4, 2015. The annual International Pillow Fight Day takes place in hundreds of cities around the world. (Photo by Salvatore Di Nolfi/AP Photo/Keystone)

A man waits for Queen Beatrix's abdication ceremony outside the Royal Palace in Amsterdam April 30, 2013. The Netherlands is celebrating Queen's Day on Tuesday, which will also mark the abdication of Queen Beatrix and the investiture of her eldest son Willem-Alexander. (Photo by Paul Vreeker/Reuters)

A woman takes part in a four-minute flash mob pillow fight at the Old Town Square in Prague, Czech Republic, December 22, 2016. (Photo by David W. Cerny/Reuters)

Developer of “Hizamakura”, or lap pillow, Makoto Igarashi, introduces the product at Trane Co., Ltd.'s HQ on December 14, 2004 in Tokyo, Japan. (Photo by Koichi Kamoshida/Getty Images)

A model gets final adjustments back stage before participating in a plus size fashion show in Nairobi, Kenya, October 7, 2017. (Photo by Baz Ratner/Reuters)