The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A dog sits in the shade of a mangrove tree as a woman uses a fork to dig for shellfish on the reef-mud flats of a lagoon located at South Tarawa in the central Pacific island nation of Kiribati May 23, 2013. Kiribati consists of a chain of 33 atolls and islands that stand just metres above sea level, spread over a huge expanse of otherwise empty ocean. With surrounding sea levels rising, Kiribati President Anote Tong has predicted his country will likely become uninhabitable in 30-60 years because of inundation and contamination of its freshwater supplies. (Photo by David Gray/Reuters)

Just a week before Rio de Janeiro hosts South America's first Olympics, city residents expressed mixed feelings about the cost and security of the Games, while holding out hope they will bring joy to a nation facing economic and political crises. The conflicted thoughts mirror a recent survey by the Datafolha polling group showing that half of Brazilians were opposed to holding the Games, while 63 percent think the costs of hosting the event will outweigh benefits. (Photo by Pilar Olivares/Reuters)

Wally Collins holds a bust of author Ernest Hemingway after winning the 2014 “Papa” Hemingway Look-Alike Contest in this handout photo provided by the Florida Keys News Bureau at Sloppy Joe's Bar in Key West, Florida July 19, 2014. Collins, a Phoenix resident, won the title on his sixth try during the event that was the highlight of Key West's annual Hemingway Days festival. (Photo by Andy Newman/Reuters/Florida Keys News Bureau)

Russia's Darya Klishina prepares for the women's long jump qualification during the athletics competitions of the 2016 Summer Olympics at the Olympic stadium in Rio de Janeiro, Brazil, Tuesday, August 16, 2016. She might be feeling the pressure of being all alone, but Darya Klishina could yet still win Russia's only athletics medal at the Rio 2016 Games. (Photo by Matt Dunham/AP Photo)

At the end of a six-year relationship, photographer Laura Stevens needed to find a creative, external outlet for all the complicated feelings she was processing internally. “Another November” is the end product, a photo series that aims to mirror those agonizing emotions that Stevens felt at the time of the breakup – and the subsequent healing process. Here: “Jessica” is photographed at her Paris home in this scene staged by photographer Laura Stevens. (Photo by Laura Stevens)

Cory Ritz braces himself as a wave bursts onto a pier at the Boynton Beach inlet on August 25, 2011 in Boynton Beach, Florida. Hurricane Irene is moving over the Bahamas and could still be a major storm as it approaches the North Carolina coast the morning of August 27. (Photo by Joe Raedle/Getty Images)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)