One hundred artists were given an opportunity to uniquely redesign 100 phone booths in São Paulo. The result is beyond all expectations. One hundred completely useless or just vandalized booths were transformed into incredible works of art.
Work: Live Connected
Artist: Juarez Fagundes
Address: Avenida Paulista, Parque Trianon – opposite the park
Models get prepared backstage before Wagner Kallieno Winter Collection 2016 show during Sao Paulo Fashion Week in Sao Paulo, Brazil, October 23, 2015. (Photo by Paulo Whitaker/Reuters)
Brazilian singer Anitta performs during the show of the Agua de Coco collection at Sao Paulo Fashion Week in Sao Paulo, Brazil, Saturday, April 21, 2018. (Photo by Andre Penner/AP Photo)
Group of clowns protested in the old center of Sao Paulo, Brazil on October 24, 2016. They are against false clowns scare people. They say they are clowns good and that people who dress to scare clown clowns are false. The wave of evil clowns started in the US and has spread to many countries. (Photo by Cris Faga via ZUMA Wire)
A Honduras fan cheers for her team before the start of the Group E football match between Honduras and Switzerland at the Amazonia Arena in Manaus during the 2014 FIFA World Cup on June 25, 2014. (Photo by Rodrigo Arangua/AFP Photo)
Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.