For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A traffic policeman hides a rose behind his back before giving it to a female driver ahead of International Women's Day in Ryazan, Russia on March 7, 2017. (Photo by Alexander Ryumin/TASS via Getty Images)

Female metro passengers hold flowers presented to them by metro workers, prior to International Women's Day in Kiev, Ukraine, 02 March 2016. The hustle and bustle of the morning commute is broken up by an unexpected surprise. The first passengers to step on the train receive – a warm welcome and a pot of flowers. One woman says, “It's very nice. All the running around and then you're given a flower, it's not often. It's very nice. I'm going to take care of this flower”. International Women's Day first emerged from the activities of labour movements at the turn of the twentieth century, in North America and across Europe, it is celebrated on March 08 in many countries around the world. (Photo by Sergey Dolzhenko/EPA)