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Portal To Hell

If we were to burn NH4Cr2O7 with HgSCN in the Dark Ages in Europe and show it to anyone, it is us who would be burning next on a fiery cross of Inquisition. And it’s no wonder, since this experiment produces a truly marvelous result. At first, as you ignite the mixture of NH4Cr2O7 and HgSCN, all you can see is that it is slowly burning with a reddish flame. After a while, however, a crater is formed in the middle of the burning pile, and then, suddenly, tentacle-like appendages start sprouting from the burning mixture. And you can almost hear the scream of the mad occultist – “Come forth, Kraken! Come forth!” But of course, this is simply a chemical reaction that is called the "Pharoah's Serpent". It was also often sold in firework stores until people realized that it was toxic.
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01 Dec 2014 13:51:00


Meet Tardar Sauce, The Internet’s Favorite Grumpy Cat
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02 Oct 2012 12:10:00
Thunderstorms light up the insides of clouds. (Photo by Christiaan van Heijst/Daan Krans/Caters News Agency)

An incredible view of Thunderstorms light up the insides of clouds near a beautiful sky line. This is truly heavenly weather as pictures taken from an airplane cockpit reveal what pilots see from above.

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15 Dec 2016 20:34:00
Tiny World In A Bottle (Video)

These tiny worlds created in a tiny glass bottle, literally, are the work of Akinobu Izumi. Akinobu uses paper, clay, wax and resin among other materials to create these intricate miniature worlds.
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05 Nov 2016 11:09:00
Hands by Ray Massey (Video)

Ray Massey is a London-based photographer who shoots mainly liquids, drinks, hands and still life.

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16 Dec 2016 23:04:00
Idiots - iPhone Parody

Barcelona-based visual effects/3D animation company Big Lazy Robot brings us a beautiful animated video that uses an alternate robotic world to satirize our dependence on technology.

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11 Sep 2014 13:19:00
A freediver uses weights, yoga and camera tricks to create the illusion of walking underwater for a film which took three years to shoot and was completed in 2013 in El Hierro, Canary Islands. Like a scene from a Hollywood science-fiction movie, this trick footage shows a man apparently walking on water. The underwater film was shot by biologist Armiche Ramos and brothers Armando and Francisco del Rosario, who used their expertise in freediving to create the illusion. (Photo by Ocean Brothers/Barcroft Media/ABACAPress)

A freediver uses weights, yoga and camera tricks to create the illusion of walking underwater for a film which took three years to shoot and was completed in 2013 in El Hierro, Canary Islands. Like a scene from a Hollywood science-fiction movie, this trick footage shows a man apparently walking on water. The underwater film was shot by biologist Armiche Ramos and brothers Armando and Francisco del Rosario, who used their expertise in freediving to create the illusion. No computer graphics were involved in the production, with the team relying solely on their own skills – and a few hidden secrets. (Photo by Ocean Brothers/Barcroft Media/ABACAPress)
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25 Nov 2014 11:05:00


A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.
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12 Apr 2014 11:47:00