An attendee arrives at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. Several Korean-Americans were among the performers at the seventh annual KCON, an event for all things tied to “Hallyu”, or the “Korean Wave” of popular culture. (Photo by Mike Blake/Reuters)





Attendees dance to K-pop songs at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





An attendee takes a selfie at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. K-pop acts sing or rap in Korean, often with snippets of English. On the Web, where K-pop fandom thrives, many music videos include subtitles. (Photo by Mike Blake/Reuters)





Attendee Denisha tries on a traditional Korean costume at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. Many Americans were given their first taste of K-pop via the viral success of rapper Psy's music video “Gangnam Style” in 2012. This year, another Korean act's growing fan base in the United States has K-pop stars, including some who grew up in America, thinking they too could win fame in the United States. (Photo by Mike Blake/Reuters)





Attendees and K-pop fans participate at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





An attendee shops at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





Attendees and K-pop fans participate at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018.. This year, people of all ethnicities danced in unison to K-pop songs at a “dance workshop”, posed for photos with giant emoticons and tried on traditional Korean robes. (Photo by Mike Blake/Reuters)





Attendees take selfies with cardboard cutout figures at KCON USA, billed as the world's largest Korean culture convention and music festival in Los Angeles, California on August 11, 2018. In June, the boy band BTS became the first K-pop group to top the Billboard 200 album chart, with “Love Yourself: Tear”. “We K-pop artists are really proud of them, because we know how hard it is to make it in the industry”, Ailee, a U.S.-born K-pop star whose given name is Yejin Lee, said in a phone interview. “The fact that they opened up those doors and cleared the way for us, it's a huge hope for us”, said Ailee, who performed at KCON. (Photo by Mike Blake/Reuters)





Attendees test makeup at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





An attendee looks at a display at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





Attendees pose for a picture at a booth promoting the new movie “Crazy Rich Asians” as they participate at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





Attendees and K-pop fans participate at KCON USA, California on August 11, 2018. Tens of thousands of fans eagerly rode the wave of Korean pop or K-pop at a convention in Los Angeles, the world's entertainment capital, at a time when a boy band's success in America is giving new hope to many stars in the music genre. (Photo by Mike Blake/Reuters)





Attendees and K-pop fans learn dance moves at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





Attendees and K-pop fans participate at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. (Photo by Mike Blake/Reuters)





Alexandra Reid performs to K-pop fans at KCON USA, billed as the world's largest Korean culture convention and music festival, in Los Angeles, California on August 11, 2018. They include several past winners of televised singing competitions in South Korea, as well as members of the groups Girls Generation and Seventeen. (Photo by Mike Blake/Reuters)





Attendees look at their phones as they participate at KCON USA, California on August 11, 2018. Attendance at this year's event in Los Angeles, which has one of the largest Korean diaspora communities, was expected to exceed the 85,000 who attended last year, organizers said. (Photo by Mike Blake/Reuters)