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Performers dressed as Pikachu, the popular animation Pokemon series character, perform in the Pikachu parade in Yokohama on August 7, 2016. Some 50 life-size Pikachu characters, the most famous from the Pokemon game, marched along the city’s waterfront street as visitors took mobile phone pictures and videos of them in scorching sunshine. Some participants said they attended the event to search for rare characters of Pokemon – a word short for “pocket monster” – for the megahit smartphone app, which was launched in several countries around the world last month. (Photo by Kazuhiro Nogi/AFP Photo)

Performers dressed as Pikachu, the popular animation Pokemon series character, perform in the Pikachu parade in Yokohama on August 7, 2016. Some 50 life-size Pikachu characters, the most famous from the Pokemon game, marched along the city’s waterfront street as visitors took mobile phone pictures and videos of them in scorching sunshine. Some participants said they attended the event to search for rare characters of Pokemon – a word short for “pocket monster” – for the megahit smartphone app, which was launched in several countries around the world last month. Pokemon has been popular in Japan since first being launched as software in 1996 for Nintendo’s iconic Game Boy console. It expanded into other media, most notably a wildly popular TV animation show and its popularity has never waned. (Photo by Kazuhiro Nogi/AFP Photo)



Performers wearing Pokemon's character Pikachu take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

Performers wearing Pokemon's character Pikachu take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



People touch a performer wearing Pokemon's character Pikachu during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

People touch a performer wearing Pokemon's character Pikachu during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



Dancers and performers wearing Pokemon's character Pikachu take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

Dancers and performers wearing Pokemon's character Pikachu take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A man wearing a costume of Pokemon's character Pikachu reacts to performers during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A man wearing a costume of Pokemon's character Pikachu reacts to performers during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A performer wearing a hairband of Pokemon's character Pikachu dances during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A performer wearing a hairband of Pokemon's character Pikachu dances during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A woman hugs a performer wearing Pokemon's character Pikachu during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A woman hugs a performer wearing Pokemon's character Pikachu during a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A couple kisses as they wait for start of a parade by Pokemon characters in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A couple kisses as they wait for start of a parade by Pokemon characters in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A staff guides a performer wearing Pokemon's character Pikachu costume as they prepare for a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A staff guides a performer wearing Pokemon's character Pikachu costume as they prepare for a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A staff guides performers wearing Pokemon's character Pikachu costumes as they prepare for a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A staff guides performers wearing Pokemon's character Pikachu costumes as they prepare for a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



People react as performers splash water during a Pokemon parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

People react as performers splash water during a Pokemon parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A girl clad in a yukata, or a casual summer kimono, and women wearing hats of Pokemon's character Pikachu sit on a bench in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A girl clad in a yukata, or a casual summer kimono, and women wearing hats of Pokemon's character Pikachu sit on a bench in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A woman pushes a baby stroller with a Pokemon character Pikachu doll in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A woman pushes a baby stroller with a Pokemon character Pikachu doll in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



People wearing 'Pikachu' hats use mobile phones before the parade by performers wearing Pokemon's character Pikachu costumes in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

People wearing 'Pikachu' hats use mobile phones before the parade by performers wearing Pokemon's character Pikachu costumes in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



Performers wearing Pokemon's character Pikachu costumes take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

Performers wearing Pokemon's character Pikachu costumes take part in a parade in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



A man wearing Pokemon's character Pikachu costume poses to a camera prior to a parade by performers wearing Pikachu costumes in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A man wearing Pokemon's character Pikachu costume poses to a camera prior to a parade by performers wearing Pikachu costumes in Yokohama, Japan, August 7, 2016. (Photo by Kim Kyung-Hoon/Reuters)



Performers dressed as Pikachu, a character from Pokemon series game titles, march during the Pikachu Outbreak event hosted by The Pokemon Co. on August 7, 2016 in Yokohama, Japan. A total of 1, 000 Pikachus appear at the city's landmarks in the Minato Mirai area aiming to attract visitors and tourists to the city. The event will be held through Aug. 14. (Photo by Tomohiro Ohsumi/Getty Images)

Performers dressed as Pikachu, a character from Pokemon series game titles, march during the Pikachu Outbreak event hosted by The Pokemon Co. on August 7, 2016 in Yokohama, Japan. A total of 1, 000 Pikachus appear at the city's landmarks in the Minato Mirai area aiming to attract visitors and tourists to the city. The event will be held through Aug. 14. (Photo by Tomohiro Ohsumi/Getty Images)



Performers dressed as Pikachu, a character from Pokemon series game titles, ride on an elevator during the Pikachu Outbreak event hosted by The Pokemon Co. on August 7, 2016 in Yokohama, Japan. (Photo by Tomohiro Ohsumi/Getty Images)

Performers dressed as Pikachu, a character from Pokemon series game titles, ride on an elevator during the Pikachu Outbreak event hosted by The Pokemon Co. on August 7, 2016 in Yokohama, Japan. (Photo by Tomohiro Ohsumi/Getty Images)
08 Aug 2016 10:41:00