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“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.

“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team. The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices.

For UN Women, the searches confirm the urgent need to continue making the case for women’s rights, empowerment and equality, a cause the organization is pursuing around the world. UN Women is heartened by the initial strong reaction to the ads and hopes they will spark constructive dialogue globally”. – UN Women

Photos: Advertising Agency: Ogilvy & Mather, Dubai, UAE. Creative Director: Ramzi Moutran. Associate Creative Director: Sascha Kuntze. Art Directors: Christopher Hunt, Sabia Fatayri, Leonardo Borges. Copywriter: Kareem Shuhaibar. Retoucher: Ricardo Moreira.


“UN Women”. Advertising Agency: Ogilvy & Mather, Dubai, UAE



“UN Women”. Advertising Agency: Ogilvy & Mather, Dubai, UAE



“UN Women”. Advertising Agency: Ogilvy & Mather, Dubai, UAE



“UN Women”. Advertising Agency: Ogilvy & Mather, Dubai, UAE
19 Nov 2013 09:02:00