Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Shi'ite fighters launch a rocket during clashes with Islamic State militants on the outskirts of al-Alam March 8, 2015. Thaier Al-Sudani: “It was me and a few other Iraqi journalists working for local outlets. We went to the frontlines in coordination with the Iraqi government forces and supporting militias. The press officer would come in the morning and take us to the frontline in a convoy. Whenever an area was won from Islamic State, the fighters would chant and pray and show victory signs. Most of the areas we were in didn't have residents, so after the battle they would resemble ghost towns; nothing but burnt cars and charred bodies of Islamic State fighters. Al-Alam was an exception as it had some residents who chanted for the government forces after their victory”. (Photo by Thaier Al-Sudani/Reuters)

Children play with toy guns during Eid al-Fitr celebrations in Peshawar, Pakistan, 24 May 2020. Muslims around the world are celebrating Eid al-Fitr, the three day festival marking the end of the Muslim holy fasting month of Ramadan. Eid al-Fitr is one of the two major holidays in Islam. (Photo by Bilawal Arbab/EPA/EFE/Rex Features/Shutterstock)

Palestinians and Israelis enjoy the Mediterranean sea during the first day of the Eid al-Fitr holiday in Tel Aviv, Israel, Thursday, August 8, 2013. The three-day Eid al-Fitr holiday marks the end of the holy fasting month of Ramadan. One of the most important holidays in the Muslim world, Eid al-Fitr, is marked with prayers, family reunions and other festivities. (Photo by Oded Balilty/AP Photo)

Men transport a sheep on their motorcycle after buying it at an old cattle market named “Al Emam Market” ahead of the Muslim festival Eid al-Adha in Cairo, Egypt, September 19, 2015. Muslims across the world are preparing to celebrate the annual festival of Eid al-Adha or the Festival of Sacrifice, which marks the end of the annual hajj pilgrimage, by slaughtering goats, sheep, cows and camels in commemoration of the Prophet Abraham's readiness to sacrifice his son to show obedience to Allah. (Photo by Amr Abdallah Dalsh/Reuters)

Nigerians take a photo in their traditional clothes during Eid al-Fitr prayers in Lagos, Nigeria on May 2, 2022. Muslims gather to perform Eid al-Fitr prayers held in Nigeria, the country with the largest Muslim population in Africa. (Photo by Adeyinka Yusuf/Anadolu Agency via Getty Images)