Former Soviet President Mikhail Gorbachev as he bids the last farewell to his wife Raisa Gorbacheva during the funeral ceremony in Moscow, Russia, 23 September 1999 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. (Photo by Sergey Chirikov/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

Smoke rises during an explosion from an Israeli forces strike in Gaza City, Saturday, November 17, 2012. Israel bombarded the Hamas-ruled Gaza Strip with nearly 200 airstrikes early Saturday, the military said, widening a blistering assault on Gaza rocket operations by militants to include the prime minister's headquarters, a police compound and a vast network of smuggling tunnels. (Photo Hatem Moussa/AP Photo)

An armed demonstrator lifting a Palestinian and Yemeni flags gestures during an anti-Israel and anti-US rally in the Huthi-controlled capital Sanaa on January 19, 2024, protesting the US designation of Yemen's Huthi rebels as “terrorists”, after a series of attacks on Red Sea shipping amid ongoing battles between Israel and the militant Hamas group in Gaza. (Photo by Mohammed Huwais/AFP Photo)

A Palestinian female volunteers for the al- Aqsa Martyrs Brigade, a militant group part of Fatah movement, stands with her weapon in this undated photo. Unlike Hamas and Islamic Jihad, the ideology of al-Aqsa is rooted in Palestinian nationalism not political Islam, and is the only Palestinian group that accepts and trains women to be “martyrs”. (Photograph by Courtney Kealy/Getty Images)

Palestinians inspect a destroyed street after an Israeli strike in Gaza City, 13 May 2021. In response to days of violent confrontations between Israeli security forces and Palestinians in Jerusalem, various Palestinian militants factions in Gaza launched rocket attacks since 10 May that killed at least six Israelis to date. Gaza Strip's health ministry said that at least 65 Palestinians, including 13 children, were killed in the recent retaliatory Israeli airstrikes. Hamas confirmed the death of Bassem Issa, its Gaza City commander, during an airstrike. (Photo by Mohammed Saber/EPA/EFE)