Two pins featuring former North Korean leader Kim Il Sung wearing different facial expressions are displayed in a glass case of Thomas Hui at his apartment in Hong Kong, China April 11, 2016. Collector Thomas Hui, 37, a former bank employee in Hong Kong, who is fascinated by North Korean pins and badges, has gathered over 100 featuring former leaders Kim Il Sung and Kim Jong Il, and has been buying and trading these Communist accessories since 2008. (Photo by Bobby Yip/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Kim and Khloe Kardashian turned up the heat on the sandy shores of Turks and Caicos on April 6, 2024. The glamorous sisters were spotted soaking up the sun in their stunning snake skin bikinis while enjoying quality beach time. Though their kids weren't pictured, the Kardashian clan was making the most of their paradise getaway while Kim wore her cowboy hat in the water. Pictured: American media personality Kim Kardashian. (Photo by Backgrid USA)

Kim Kardashian west and Madonna backstage at MDNA SKIN hosts Madonna and Kim Kardashian West for a beauty conversation at YouTube Space LA on March 6, 2018 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for Madonna's MDNA SKIN)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.