A man walks with a giant rake during carnival celebrations in Zubieta January 27, 2015. Bell carrying dancers known as Joaldunak from Zubieta and neighbouring Ituren visit each other's villages performing a ritual dance to ward off evil spirits and awaken the coming spring. Alongside the dancers, villagers dress in bizarre and frightening costumes to harass and scare visitors. (Photo by Vincent West/Reuters)

Fred Fugen seen training for a jump over Austria on May 12, 2014. Fearless skydivers jump from an altitude of 10,000 meters above the largest mountain in Europe. Frederic Fugen, 34, and Vincent Reffet, 29, leapt from a plane in the freezing skies above Mont-Blanc in the French Alps. The jump is from such a height the pictures show the curvature of the earth. (Photo by Dominique Daher/Barcroft Media)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.