In this Thursday, January 29, 2015 photo, the backseat of a rented 1957 Buick is packed to the brim with flowers, to be transported to Havana from San Antonio de los Banos, Cuba. Every Monday and Thursday morning, self-employed flower vendor Yaima Gonzalez Matos leaves her home to visit a dozen farmers who sell her sunflowers, roses, lilies and other blooms. She loads the flowers into the rented American classic and delivers to customers in the capital. (Photo by Ramon Espinosa/AP Photo)

Visitors enjoy watching the Blue Nemophila flowers bloom during the Golden Week holidays, at Hitachinaka Kaihin Park on May 02, 2010 in Hitachinaka, Ibaraki, Japan. Millions of nemophilas blossom across the “Miharashi No Oka” hill at Hitachi Seaside Park for the annual “Nemophila Harmony” flower festival. (Photo by Koichi Kamoshida/Getty Images)

Long-tailed mayflies (Palingenia longicauda) at Tisza river near Tiszainoka 135km (84 miles) southeast of Budapest, June 23, 2013. Millions of these short-lived mayflies engage in a frantic rush to mate and reproduce before they perish in just a few hours during “Tiszaviragzas” or Tisza blooming season from late spring to early summer every year. (Photo by Laszlo Balogh/Reuters)

Renee LeGrand, of Foothill Ranch, Calif., takes a picture among wildflowers in bloom Monday, March 18, 2019, in Lake Elsinore, Calif. About 150,000 people flocked over the weekend to see this year's rain-fed flaming orange patches of poppies lighting up the hillsides near Lake Elsinore, a city of about 60,000 residents. The crowds became so bad Sunday that Lake Elsinore officials closed access to poppy-blanketed Walker Canyon. By Monday the #poppyshutdown announced by the city on Twitter was over and the road to the canyon was re-opened. (Photo by Gregory Bull/AP Photo)

“I was doing some event shooting for Bar One's Beer And Wine garden. I was working with these two ladies when all of a sudden I hear an "excuse me” and I see dude step into the frame right when I pressed the shutter button!” (Photo by 17thletter Photography)

“Former Harry Potter star Emma Watson has shed her squeak-clean image by parading the streets in a bra and hot pants for her role in Sofia Coppola's latest movie. The actress has signed up for a leading role in The Bling Ring, playing one of the real-life teens who stole from the homes of stars including Paris Hilton, Lindsay Lohan and Orlando Bloom in 2008 and 2009. A series of images from the Los Angeles film set are set to shock the Brit's younger fans as she has been photographed strutting in tiny shorts, a bra-style top, leather jacket and towering high heels”. (Photo by PR Photos/Gaz Shirley/KVS/PacificCoastNews.com)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)