Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A flood affected family moves on a banana raft past a fishing net in Morigaon district, east of Gauhati, northeastern Assam state, India, Sunday, July 31, 2016. A week of heavy rain has killed dozens of people and uprooted tens of thousands of others from their homes. Floods are an annual occurrence in Assam and many parts of India during the June-September monsoon season. (Photo by Anupam Nath/AP Photo)

A man uses a floating pitcher to catch a fish after removing it from a net at Keenjhar Lake, near Thatta, February 22, 2015. This technique of fishing using floating pitchers is a unique and traditional one for this community, found only on Keenjhar Lake, one of the largest freshwater lakes in Pakistan, which is famous for its variety of breeding and wintering waterbirds. (Photo by Akhtar Soomro/Reuters)