A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In November 2021 Vogue has released photographs to promote the upcoming publication of Vogue Paris: 100 Years, the first illustrated history of the magazine from its debut edition in 1920 to its centenary. The book is expected to be published next March. (Photo by Vogue Paris: 100 Years/The Times)

American actress Jennifer Coolidge poses on the red carpet as she arrives for the Time Magazine 100 gala celebrating their list of the 100 Most Influential People in the world in New York City, New York, U.S., April 26, 2023. (Photo by Andrew Kelly/Reuters)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.