To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A child parades on a float during the Bun Festival on May 25, 2015 in Hong Kong, Hong Kong. One of Hong Kong's most colourful cultural celebration event, Cheung Chau Bun Festival, will be staged on 25 May 2015 (Monday) till 26 May 2015 midnight (Tuesday). This festival has over 100 years of history. Every year, thousands of people descend upon the tiny island for The Piu Sik (Floating Colours) Parade, Lucky Bun (Ping On Bun) and The Bun Scrambling Competition, the ancient custom during the festival. (Photo by Lam Yik Fei/Getty Images)

Flames rage through a pile of tires at the tire dump of Sesena in Toledo, Spain, 13 May 2016. The tire dump reportedly contains over 100,000 tons of tires and reaches to the neighbouring town of Valdemoro in Madrid. According to local authorities, the fire was apparently deliberately started as it had been raining till midnight and the fire started early 13 May 2016 at a small spot in Valdemoro. (Photo by Ismael Herrero/EPA)

Fireworks light up the skyline over Sydney Harbour during the midnight fireworks session as Sydney Celebrates New Year's Eve with the theme of “Time To Dream” on on January 1, 2012 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)