To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Black Pete interacts with children during the arrival of Sinterklaas, or Saint Nicholas, in Maassluis, Netherlands, Saturday, November 12, 2016. Sinterklaas and his helper Black Pete are at the center of a long-time controversy because Pete is often played by white people in blackface makeup. (Photo by Peter Dejong/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The UK reality TV mum Binky Felted out and about in London, England on November 7, 2017. Binky looked amazing in a black blazer, (Photo by Flynet Pictures)

Porcelain Black performs during the ' I Am Still Music' Tour at the Wells Fargo Center on March 26, 2011 in Philadelphia, Pennsylvania

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)