Jake Paul (left) lands a punch to the face of Anderson Silva during a boxing match at Desert Diamond Arena in Glendale, Arizona on October 29, 2022. (Photo by Mark J. Rebilas/USA TODAY Sports)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A dog rides a wave while competing during the 5th Annual Surf Dog competition at Huntington Beach, California, on September 29, 2013. (Photo by Frederic J. Brown/AFP Photo)

Tourists watch the Christmas Day sunrise behind Diamond Head from Waikiki Beach in Honolulu, Friday, December 25, 2015. (Photo by J. David Ake/AP Photo)

Students from St Andrews University indulge in a tradition of covering themselves with foam to honour the “academic family” on the lower college lawn on October 23, 2017, in St Andrews, Scotland. (Photo by Jeff J. Mitchell/Getty Images)