Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

A model showcases designs on the catwalk by Manning Cartell during A Review of Australian Fashion Week show as part of Mercedes Benz Fashion Festival Sydney 2011 at Sydney Town Hall on August 27, 2011 in Sydney, Australia. (Photo by Don Arnold/Getty Images)

Comedian Jeffrey Ross (C) arrives at Comedy Central's Roast of Charlie Sheen held at Sony Studios on September 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

A sheep, painted in the colours of World Cup participating country England looks on on September 11, 2011 in Dunedin, New Zealand. (Photo by David Rogers/Getty Images)

Gina Labianca (L) tries on a super woman outfit as Charlie Lucas tries a snow white Costume at the Halloween MegaStore Miami Beach on October 21, 2011 in Miami Beach, Florida. The megastore is a temporary location for the store which opened for the holiday to sell costumes, masks and other items to people needing to dress up for the evening of October 31 when costumed people around the world observe the day. (Photo by Joe Raedle/Getty Images)

Military staff members of the German Bundeswehr check an Eurocopter Tiger military attack helicopter at the Eurocopter plant on March 8, 2012 in Donauworth, Germany. EADS, the parent company of Eurocopter as well as airplane manufacturer Airbus, is scheduled to announce financial results for 2011 today. (Photo by Johannes Simon/Getty Images)

A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.