A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Iraqi security forces vehicles take part in a military parade in the streets of Baghdad, Iraq July 12, 2016. Social media activists posted images of tanks, armored vehicles, cannons, soldiers, police officers, and PMF members in Saadoun Street. The photos spiked a rumor of military coup. Military and security advisor and expert Lt. Diyaa al-Wakil said that it is only normal for such rumors to spread since there were no prior announcements about the training. (Photo by Khalid al Mousily/Reuters)

A boy poses for a picture amid clashes between supporters of Shiite Muslim cleric Moqtada and Iraqi security forces in Tahrir Square in the centre of Iraq's capital Baghdad on September 28, 2022, during a parliament session in the nearby high-security Green Zone across the Tigris river. Three rockets were fired at Baghdad's Green Zone, wounding seven security force personnel as parliament was holding its first session in two months, Iraq's security forces said. The parliament, at the centre of a months-long political paralysis, met for the first since deadly unrest in August to vote on the resignation of its speaker. (Photo by Ahmad Al-Rubaye/AFP Photo)

In a photo taken on June 5, 2017 a traffic security officer stands on duty at an intersection in Pyongyang. Officially known as traffic security officers but universally referred to as traffic ladies, they are chosen for their looks in a society that remains traditionalist in many respects. They must leave the role if they marry, and have a finite shelf-life, with compulsory retirement looming at just 26. (Photo by Ed Jones/AFP Photo)

Members of the Indonesian Presidential Security Forces (Paspampres) show their skills during the simulation of a terrorist attack in Jakarta, Indonesia, 29 December 2016. According to reports in local media the Indonesian security forces have already arrested 21 terrorists suspects and fatally shot five of them, who were allegedly planning attacks in the Indonesian capital during the Christmas and New Year's Eve celebrations this year. The presentation was shown on the occasion of a visit by Indonesian President Joko Widodo and a delegation to the Paspampres headquarters in Jakarta. (Photo by Bagus Indahono/EPA)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Indonesian Presidential Security Forces (Paspampres) personnel show their skills during an anti terror exercise in Jakarta, Indonesia on 09 April 2015. The drill is in preparation for the 60th Asian-African Conference planned to be held in Jakarta from 21 to 23 April 2015. (Photo by Bagus Indahono/EPA)