Hollywood actress Malin Akerman helps King Digital Entertainment set the Guinness World Record for the World's Largest Hammock to celebrate the launch of its new game Paradise Bay on Wednesday, September 2, 2015, in Jersey City, N.J. (Photo by Charles Sykes/Invision for King World Entertainment/AP Images)

A Chinese man wears a mask to protect against pollution as he waits at a red light while commuting to work in heavy smog on December 8, 2015 in Beijing, China. The Beijing government issued a 'red alert' for the first time since new standards were introduced earlier this year as the city and many parts of northern China were shrouded in heavy pollution. Levels of PM 2.5, considered the most hazardous, crossed 400 units in Beijing, lower than last week, but still nearly 20 times the acceptable standard set by the World Health Organization. The governments of more than 190 countries are meeting in Paris to set targets on reducing carbon emissions in an attempt to forge a new global agreement on climate change. (Photo by Kevin Frayer/Getty Images)

Residents watch the ocean waves crash into the water front, after the passage of Hurricane Irma, in Cuba, Sunday, September 10, 2017. (Photo by Ramon Espinosa/AP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Andrea Rossato, Italy. Professional; Candid. Children enjoy the simple pleasures of a seaside holiday. (Photo by Andrea Rossato/Sony World Photography Awards)

Labourers carry a basket packed with vegetables through a wholesale market in Kolkata, India, February 26, 2016. (Photo by Rupak De Chowdhuri/Reuters)

A picture made available on 07 March 2016 shows visitors petting and holding a Fennec fox, native to the Sahara, in the petting room at the Little Zoo Cafe, a business built to capitalize on Thais' love for exotic animals, and food, on the outskirts of Bangkok, Thailand, 05 March 2016. The cafe boasts Fennec foxes, Meerkat, native to parts of Africa, Silver Fox, Raccoon and Chinchillas, along with a menu of Thai food and Cheesecake, among other sweet deserts. Nature is a faraway fantasy in the bustling exhaust-filled cement city of Bangkok, fuelling a demand to own and be close to exotic pets. The trend to be near to a species that was once wild, in a city environment, far from the natural setting, has drawn criticism but continues to grow. (Photo by Barbara Walton/EPA)

A photograph of Cuba's former President Fidel Castro decorates a wall inside a state-run market in Havana, March 8, 2016. (Photo by Alexandre Meneghini/Reuters)