England supporters in the Flat Iron Square pub in London react to events in Kaliningrad, where England and Belgium play to decide the winner of Group G in the Russia 2018 World Cup on June 28, 2018. (Photo by Daniel Leal-Olivas/AFP Photo)

A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

In this photo taken on Monday, January 5, 2015, a mallard duck attempts to walk on a frozen pond in Yukon, Okla. (Photo by Steve Gooch/AP Photo/The Oklahoman)

Protesters wear masks, the left in the colors of the Kenyan national flag, as they join others carrying mock coffins and red-painted crosses, symbolizing the blood of the 28 non-Muslims singled out and killed in the recent attack on a bus in Mandera by Somali militant group al-Shabab, outside government offices in downtown Nairobi, Kenya Tuesday, November 25, 2014. (Photo by Ben Curtis/AP Photo)

“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)