A person enter in sauna on the peak of Mount Lagazuoi in Cortina D'Ampezzo, Italy January 16, 2018. Picture taken January 16, 2017. (Photo by Stefano Rellandini/Reuters)

Models prepare backstage ahead of the “Romance Was Born” show during Afterpay Fashion Week Australia Resort 22 Collections at Carriageworks on May 31, 2021 in Sydney, Australia. (Photo by Jessica Hromas/The Guardian)

Isabeau Levito of the United States reacts after skating in the women's free program during the International Skating Union (ISU) World Figure Skating Championships in Montreal, Canada, on March 22, 2024. (Photo by Geoff Robins/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Greyhounds with stuffed and sprung model monkeys strapped to their backs before a hurdle race at Wellinborough. (Photo by E. Bacon). 21st April 1928

O Santa Claus of Australia competes in the mens 80–84 years 100 metres heats during day two of the 2009 Sydney World Masters Games at Sydney Olympic Park on October 11, 2009 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)

Philadelphia Phillies Ben Francisco reacts after being hit in the head with a pitch by Cincinnati Reds Logan Ondrusek during the MLB National League Division Series baseball playoffs in Philadelphia, Pennsylvania, United States in this October 8, 2010 file photo. (Photo by Tim Shaffer/Reuters)

Ziripot, a traditional figure stuffed with straw, is helped up during Carnival celebrations in the Navarran village of Lantz, on February 16, 2015. (Photo by Vincent West/Reuters)