To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Pedestrians walk past a truck with a giant Soviet Red Army hat seen on it, an installation created by Russian artist Vasily Slonov, during the annual “Winter Virage” motor sports festival dedicated to the Defender of the Fatherland Day on the embankment of the Yenisei River in Russia's Siberian city of Krasnoyarsk, February 23, 2015. (Photo by Ilya Naymushin/Reuters)

N.C. Dezendorf, wife of the general manager of the Electro-Motive division of General Motors, christens the new lightweight “Aerotrain” at the company's locomotive works in La Grange, Ill. on August 22, 1955. (Photo by Edward Kitch/AP Photo)