For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A flight crew from China Airlines, wearing protective masks, stand in the international terminal after arriving on a flight from Taipei at Los Angeles International Airport (LAX) on February 28, 2020 in Los Angeles, California. The World Health Organization (WHO) has raised the global coronavirus risk level to “very high”. (Photo by Mario Tama/Getty Images)

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made

This artist image released from Japan's airline All Nippon Airways (ANA) on April 17, 2015 shows ANA's Boeing 787-9 aircraft into the colors of R2-D2 robot of Star Wars. Japanese air carrier ANA will place the special colored jetliner in service in this autumn. (Photo by AFP Photo/All Nippon Airways)

A flight attendant wearing a Brazil soccer team jersey demonstrates the emergency mask on an airplane travelling from Kunming to Hangzhou June 23, 2014. A Chinese airline company renovated the cabin of one of its flights then dressed the flight attendants with soccer jerseys as a way to celebrate the 2014 Brazil World Cup and hoping to attract more customers, local media reported. (Photo by Wong Campion/Reuters)

A Pegasus airplane is seen stuck in mud as it skidded off the runway after landing in Trabzon Airport, Turkey early Sunday on January 14, 2018. A passage plane which belongs to Turkey's Pegasus Airlines skidded off the runway of Trabzon airport Saturday and ended up halfway down a steep slope into the Black Sea, Turkish media reported on Sunday. 162 passengers and crew on board were safely evacuated. (Photo by Hakan Burak Altunoz/Anadolu Agency/Getty Images)