Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An Anti-Capitalist protestor from the Occupy LSX movement at St. Paul's Cathedral on February 22, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

A German special anti-tank gun is ready to fire during the army maneuvers in Silesia, Poland, on September 22, 1928. (Photo by AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Some women doing yoga pose on the hammocks during the Anti-Gravity yoga class at Svarga e-Motion Sanctuary at Dharmawangsa Square, Jakarta, Saturday, April 18, 2015. Anti-Gravity Yoga or “aerial yoga”, is a new type of yoga, originating in New York but now being practised in several countries, which combines the traditional yoga poses, pilates and dance with the use of a hammock. (Photo by Jurnasyanto Sukarno/JG Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Indian Muslim children hold anti-US placards as they participate in a protest meeting against the film “Innocence of Muslims” in Kolkata on October 5, 2012. A low-budget, US-produced “Innocence of Muslims” movie has incited a wave of bloody anti-US violence in Libya, Egypt, Sudan, Tunisia, Yemen and in several other countries across the Muslim world. (Photo by Dibyangshu Sarkar/AFP/AFP Photo)