To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

The moon rises over people gathered on Glastonbury Tor ahead of tomorrow's Blue Moon on July 30, 2015 in Somerset, England. The full moon appearing on July 31 will be what's called a Blue Moon, which refers to the second of two full moons appearing in the same calendar month. The last time this happened was in 2012 and there isn't due another until 2018. (Photo by Matt Cardy/Getty Images)

Model Jessie May Smart poses with Blue Morpho butterflys, ahead of the opening of, “Butterflies in the Glasshouse”, at RHS Wisley in Wisley, Britain, January 13, 2017. (Photo by Peter Nicholls/Reuters)

Lorella Boccia attends Giffoni Film Festival blue carpet on July 23, 2014 in Giffoni Valle Piana, Italy. (Photo by Maria Laura Antonelli/AGF/SIPA Press)

Lava crosses the main road to Grindavík and flows on the road leading to the Blue Lagoon, in Grindavík, Iceland, Thursday, February 8, 2024. (Photo by Marco Di Marco/AP Photo)

The President of the sushi restaurant chain Sushi Zanmai, Kiyoshi Kimura, cuts a blue fin tuna outside his main restaurant at the outer Tsukiji market in Tokyo January 5, 2015. The 180 kg blue fin tuna traded at a price of 4.5 million yen (37,500 USD) and was the most expensive fish at this year's New Year auction at the Tsukiji market, local media reported. (Photo by Thomas Peter/Reuters)