For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

The Sphinx breed of cat “Adam vom Feisastern” of the German breeder Sabine Braeuer waits on a jury table during an annual International Pedigree Dog and Cat Show in Erfurt, Germany on June 10, 2012. (Photo by Jens Meyer/Associated Press)

Honey bees and ground bumblebees fly with thick purple pollen pouches to the flower of a corn poppy, also called poppy or corn rose, to obtain nectar in Berlin, Germany, Tuesday, June 7, 2022. Bumblebees, which like bees belong to the stinging bee family, form so-called summer colonies that exist for only a few months. (Photo by Wolfgang Kumm/dpa via AP Photo)

American rapper Megan Jovon Ruth Pete, known professionally as Megan Thee Stallion performs on the Other stage at Worthy Farm in Somerset during the Glastonbury Festival in Britain on June 25, 2022. (Photo by Dylan Martinez/Reuters)

A medical worker in protective gear sprays mist on her colleague during a hot day at an outdoor clinic for coronavirus tests at a public health facility in the southwestern city of Gwangju, South Korea, 05 June 2020. (Photo by Yonhap/EPA/EFE)

A man looks at a photograph by French photographer Robert Doisneau entitled “The Fate Line: Pablo Picasso at Vallauris, 1952” during the presentation of the photo-exhibition “Picasso, photographer's gaze”, on June 5, 2019 at the Picasso Museum in Barcelona. (Photo by Lluis Gene/AFP Photo)

In this photo taken on June 16, 2019 Indian stuntman Chanchal Lahiri, known by his stage name “Jadugar Mandrake”, is lowered into the Ganges river, while tied up with steel chains and ropes, in Kolkata. An Indian magician who went missing after being lowered into a river tied up in chains and ropes in a Houdini-inspired stunt is feared drowned, police said June 17. (Photo by AFP Photo/Stringer)