To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A physically challenged girl looks at her brother as she is kept in a basin to seek alms from people on the street in Kano, Nigeria December 30, 2015. The girl has suffered from her condition since birth. (Photo by Reuters/Stringer)

Participants race during the Red Bull Box Cart Race challenges in Bo Kaap, one of the iconic neighbourhoods in Cape Town, South Africa on November 6, 2022. (Photo by Esa Alexander/Reuters)

Princess Charlene poses after the arrival of the Riviera Water Bike Challenge in support of the Princess Charlene of Monaco Foundation, in Nice, France, June 4, 2017. (Photo by Eric Gaillard/Reuters)

Botswana's Ross Branch competes during the Abu Dhabi Desert Challenge stage two on March 7, 2022. (Photo by Edoardo Bauer/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.