For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Two women look at a mobile phone as they stand on Tiananmen Square during a sand storm in heavily polluted weather in Beijing on February 28, 2013. Beijing residents were urged to stay indoors as pollution levels soared before a sandstorm brought further misery to China's capital. (Photo by Ed Jones/AFP Photo)

Actress Boquita Almonte smashes an old cell phone on “Good Riddance Day” in Times Square in New York December 28, 2014. Good Riddance Day, inspired by Latin American tradition, encourages people to shred and smash their bad memories from 2014 to start the new year fresh. (Photo by Carlo Allegri/Reuters)

A trader speaks on the phone at his desk at the Frankfurt stock exchange, Germany, in this June 29, 2015 file photo. Federal Reserve policymakers are widely seen raising interest rates for the first time in almost a decade at their next meeting this week. (Photo by Ralph Orlowski/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.