A lifeguard warns swimmers as a sea gull flies by on Labor Day at Daytona Beach in Florida on September 4, 2023. (Photo by Paul Hennessy/SOPA Images/LightRocket via Getty Images)

The #8 DP Starworks Motorsports Ford Rley driven by Enzo Potolicchio, Ryan Dalziel, Alex Popow, Lucas Luhr and Allan McNish runs off the track during the Rolex 24 at Daytona International Speedway on January 28, 2012 in Daytona Beach, Florida. (Photo by John Harrelson/Getty Images)

The Komodo dragon (Varanus komodoensis) was the most popular species overall based on English language Wikipedia page views. It is the world’s largest lizard, living on the islands of Komodo, Rinca and other smaller islands, and on Flores island in Indonesia. (Photo by Eric Nathan/Alamy)

Participants re-enact the “Battle of Five Armies” from J.R.R. Tolkien's novel “The Hobbit” in a forest near the town of Doksy, Czech Republic June 6, 2015. According to event organizers, hundreds of enthusiasts dressed as characters such as elves, dwarves, goblins and orcs from the book “The Hobbit” re-enacted the clash. (Photo by David W. Cerny/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

David Martinez, a divemaster and shark feeder, risks life and limb when he hand feeds tiger sharks at Tiger Beach in the Bahamas in December 2022. (Photo by Caters News Agency)

Miss Amazonas Ileana Marquez kisses her daughter, after winning the Miss Venezuela 2023 pageant, whose winner will participate in the Miss Universe 2024 contest, in Caracas, Venezuela on December 8, 2023. (Photo by Leonardo Fernandez Viloria/Reuters)

Workers wearing face masks as a protection against the coronavirus disease (COVID-19) carry roasted pigs, locally known as “lechon”, at a restaurant, in Quezon City, Metro Manila, Philippines, December 21, 2020. (Photo by Lisa Marie David/Reuters)