Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Tami Varma, right, and her brother Robin, the grandchildren of Devendra Varma, a scholar of English gothic tales and an expert in vampire lore, pose in coffins at the Bran Castle, in Bran, Romania, Monday, October 31, 2016. A Canadian brother and sister are passing Halloween night curled up in red velvet coffins in the Transylvanian castle that inspired the Dracula legend, the first time in 70 years anyone has spent the night in the gothic fortress, after they bested 88,000 people who entered a competition hosted by Airbnb to get the chance to dine and sleep at the castle in Romania. A portrait of medieval prince Vlad the Impaler is placed on the wall. (Photo by Vadim Ghirda/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A “Maya” girl sits in an altar during the traditional celebration of “Las Mayas” on the streets in Madrid, Spain Sunday, May 10, 2015. The festivity of the Maya comes from pagan rites and dates from the medieval age, appearing in ancient documents. It takes place every year in the beginning of May and celebrates the beginning of the spring. Girls between 7 and 11 years old are chosen as “Maya” and should sit still, serious and quiet for a couple of hours in altars on the street decorated with flowers and plants and afterwards they walk to the church with their family where they attend a ceremony. (Photo by Daniel Ochoa de Olza/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Participants of the so called “Victorian Picnic” walk in fancy costumes during the Wave Gothic Festival (WGT) in Leipzig, Germany, Friday, June 2, 2017. Approximately 20,000 goths and other dark subculture fans such as cybergoths, metalheads, steampunks, neo- Victorians, dark romantics, dark electro, industrial, medieval and fetish fans are expected to attend the world' s largest gothic and “dark” culture festival until June 5, 2017. (Photo by Tobias Schwarz/AFP Photo)

Children displaced as a result of Boko Haram attacks in the northeast region of Nigeria, run at a camp for internally displaced persons (IDP) in Yola, Adamawa State January 13, 2015. Boko Haram says it is building an Islamic state that will revive the glory days of northern Nigeria's medieval Muslim empires, but for those in its territory life is a litany of killings, kidnappings, hunger and economic collapse. (Photo by Afolabi Sotunde/Reuters)