In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Participants dressed as Santa Claus gather shortly before the 4th annual Michendorf Santa Run (Michendorfer Nikolauslauf) on December 9, 2012 in Michendorf, Germany. Over 800 people took part in this year's races that included children's and adults' races. (Photo by Sean Gallup)

A competitor poses before the Tough Guy Challenge endurance race on January 27, 2013 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan)

A woman react inside a cloud of paint powder during the holi one colour Festival held in the city of Cape Town, South Africa, Saturday, March 2, 2013. Thousands of people are taking part in the festival by throwing coloured paint powder at each other to express freedom and the colour of everyday life. (Photo by Schalk van Zuydam/AP Photo)

“Australian Aborigines are those people regarded as indigenous to the Australian continent. In the High Court of Australia, Australian Aborigines have been specifically identified as a group of people who share, in common, biological ancestry back to the original occupants of the continent”. – Wikipedia

Photo: Aboriginal women washing their hair with sand at Arnhem land in the Northern Territory of Australia. 1st January 1950. (Photo by Three Lions)

Members of the public continue to pay their respects at the scene of a hit and run following civil disturbances in the Winson Green area on August 12, 2011 in Birmingham, England. Police are continuing investigations after three people – reportedly trying to protect shops from rioting and looting in Dudley Road – were struck by a car and killed during rioting. Police have so far arrested over 1,000 people following rioting which erupted over a four-day period across the UK. (Photo by Jeff J Mitchell/Getty Images)

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.