Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

A campaign model demonstrates crazy eyes glasses during the International Tokyo Toy Show 2016 in Tokyo, Japan, 09 June 2016. The trade show opens to the general public on 11 and 12 June. (Photo by Christopher Jue/EPA)

Models present creations by designer Tommy Hilfiger as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show during the Paris Fashion Week in Paris, France, March 2, 2019. (Photo by Regis Duvignau/Reuters)

Cara Delevingne and other models react while presenting creations by late designer Karl Lagerfeld as part of his Fall/Winter 2019-2020 women's ready-to-wear collection show for fashion house Chanel at the Grand Palais during Paris Fashion Week in Paris, France on March 5, 2019. (Photo by Regis Duvignau/Reuters)

Models perform during a Muslim fashion show an airport train in Jakarta, Indonesia on Thursday, May 2, 2019. The fashion show was held to great to upcoming fasting month of Ramadan, the holiest month in Muslim calendar. (Photo by Tatan Syuflana/AP Photo)

A model poses during the fashion show on May 23, 2019 during the amfAR 26th Annual Cinema Against AIDS gala at the Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France, on the sidelines of the 72nd Cannes Film Festival. (Photo by Eric Gaillard/Reuters)

Model Irina Shayk wears a creation as part of the Versace men's Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, June 15, 2019. (Photo by Luca Bruno/AP Photo)

Models are seen at the backstage before the runway at The 2nd Skin Co. show during Mercedes Benz Fashion Week Madrid Spring/Summer 2020 at Ifema on July 09, 2019 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images)