Owner Elizabeth Wilson groomes her Chinese Crested and Coton De Tulear dogs during the annual Crufts Dog Show at the NEC Arena in Birmingham, Britain, March 10, 2016. The world's largest dog show will be held from March 10 to 13 with 22,000 dogs competing for the world class title of Crufts Best In Show. (Photo by Nigel Roddis/EPA)

A 10 km prologue dog sled race on the eve of the 2018 Beringia dog sled race in Russia' s Far East; the prologue race is part of the 2018 Russian Winter Dog Powered Sports Cup in Petropavlovsk-Kamchatsky, Russia on March 4, 2018. (Photo by Yuri Smityuk/TASS)

Huellas, a paraplegic dog in a wheelchair, walks at Pescadores beach in Chorrillos, Lima, September 7, 2015. Sara Moran has an animal shelter called Milagros Perrunos where she cares for stray dogs and shelters dogs injured from traffic accidents or domestic abuses. With donations and raffle, Moran purchases wheelchairs, food and medical treatment for the dogs at her shelter. (Photo by Mariana Bazo/Reuters)

“The Portuguese Water Dog is a breed of working dog as classified by the American Kennel Club. Portuguese Water Dogs are originally from the Portuguese region of the Algarve, from where the breed expanded to all around Portugal's coast, where they were taught to herd fish into fishermen's nets, to retrieve lost tackle or broken nets, and to act as couriers from ship to ship, or ship to shore. Portuguese Water Dogs rode in bobbing fishing trawlers as they worked their way from the warm Atlantic waters of Portugal to the frigid fishing waters off the coast of Iceland where the fleets caught cod to bring home. Portuguese Water Dogs were often taken with sailors during the Portuguese discoveries”. – Wikipedia

Photo: Kix, a Portuguese Water Dog , enjoys a walk around the muddy fields near his home before the grooming and preparation starts for this years Crufts on March 3, 2009 in Telford, England. (Photo by Christopher Furlong/Getty Images)

A Yorkshire Terrier has it's hair done on a grooming table on Day one of Crufts at the Birmingham NEC Arena on March 8, 2012 in Birmingham, England. During the annual four-day competition nearly 22,000 dogs and their owners will compete in a variety of categories, ultimately seeking the coveted prize of “Best In Show”. (Photo by Dan Kitwood/Getty Images)

Creative dog grooming is especially popular in Asia, but is becoming more and more prevalent in Europe and the States as well. See some pics of Barkleigh's Creative Styling Contest 2009 (Pasedena, CA).

A woman looks at photographs of dogs to choose a pet to rent at Puppy The World on January 24, 2009 in Tokyo, Japan. Rent-a-dog is becoming increasingly popular amongst people who love dogs but are unable to look after a pet full time due to limited living space or long working hours. Customers pay the dog-rental outlet around 2500 yen (32.5 USD) for an hour, and usually take their rented pet for a walk along the nearby beach. (Photo by Junko Kimura/Getty Images)