While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A resident of the Goodwin House senior living community, looks on as the DC area motown band “The Tribe” plays a social distance concert in their parking lot in Arlington, Virginia, during the coronavirus pandemic on April 14, 2020. (Photo by Andrew Caballero-Reynolds/AFP Photo)

Genzebe Dibaba of Ethiopia competes in the women's 1500m semi-final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 23, 2015. (Photo by Lucy Nicholson/Reuters)

Silver medalist Vivian Jepkemoi Cheruiyot of Kenya and gold medalist Almaz Ayana (R) of Ethiopia during the medal ceremony for the women's 10000m final of the Rio 2016 Olympic Games Athletics, Track and Field events at the Olympic Stadium in Rio de Janeiro, Brazil, 12 August 2016. (Photo by Sergei Ilnitsky/EPA)

Crowds look on as the super moon rises behind the Fremantle War Memorial at Monument Hill on November 14, 2016 in Fremantle, Australia. A super moon occurs when a full moon passes closes to earth than usual, with the November 14th moon expected to be closer than it has been in over 70 years. (Photo by Paul Kane/Getty Images)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)