Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Festival goer with phallus logo t-shirt during the Kanamara Matsuri Steel Phallus Festival at Kawasaki, Japan on April 2, 2017. The Kanamara Matsuri or Festival of the Steel Phallus is held on the first Sunday of April at the Kanayama shrine. The shrine celebrates a legend of a steel pen*s and was frequented by prostitutes who wished to pray for protection from sexually transmitted diseases. Visitors now wish for easy delivery, marriage and matrimonial harmony. Because of the large steel phallus the unusual festival has become a tourist attraction attracting many overseas visitors and is used to raise money for HIV charities. Phallus shaped candy, carved vegetables, decorations, and a big parade are all part of the festival. (Photo by DELETREE/SIPA Press/Rex Features/Shutterstock)

What do you imagine when you look through a key hole? Do you imagine seeing a Wonderland with a sinister Queen of Heart ruling over a magical kingdom? Or you might imagine an eye staring back at you, if you’re a fan of horror movies. Least of all do you expect seeing a picturesque view of St. Peter’s Dome, perfectly framed by green hedges. Is it a lucky coincidence, or was it intended by the maker? We might never know. However, this became a curious sightseeing spot for many tourists who visit Rome. Thus, if you’re ever in the area of Priorato dei Cavalieri di Malta, be sure to peep into this key hole.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.