While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

ESA astronaut Samantha Cristoforetti on the International Space Station 3 February 2015 during her Futura mission. Samantha is living and working on the Station as part of the Expedition 42 crew. Picture released on February 10, 2015. (Photo by ESA/NASA)

A Naga sadhu, or naked Hindu holy man, performs a ritual inside his tent during Kumbh Mela, or Pitcher festival, at Trimbakeshwar, India, Friday, August 28, 2015. Hindus believe taking a dip in the waters of a holy river during the festival will cleanse them of their sins. The festival is held four times every 12 years. (Photo by Rajanish Kakade/AP Photo)

Festival-goers wash on Shipyard Island, the venue of the 24th Sziget (Island) Festival in Northern Budapest, Hungary, 15 August 2016. The venue, one of the biggest cultural events of Europe, offers art exhibitions, theatrical and circus performances and above all music concerts from 10 to 17 August. (Photo by Szabó Gábor/Origo.hu)

A girl poses in her costume during a Halloween party at a mall in Quezon city, Metro Manila October 24, 2015. (Photo by Ezra Acayan/Reuters)

A street artist dances tango in Buenos Aires, Argentina, Tuesday, January 20, 2015. Tango is a partner dance that originated in the 1890's along the Rio de la Plata, the border between Uruguay and Argentina. UNESCO approved in 2009, a joint proposal by the two nations to include the dance in its Intangible Cultural Heritage List. (Photo by Rodrigo Abd/AP Photo)

Vendors sell clothes on the roadside at a second-hand street side clothing market in Mumbai January 28, 2015. The market is open daily for three hours and hundreds of vendors gather to barter or sell used clothing. (Photo by Danish Siddiqui/Reuters)