As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

We're getting some feedback: “Hi, I have a question. Why is it that 90% of your posts are about women? You don't seem to acknowledge the existence of men unless they were migrants. You're seriously telling me that you can't find a few great accomplishments that MEN are making?? If this is a feminist website I think you should make that public. I've been viewing your posts since 2010 I think, since you first created avaxnews. Now I'm seriously considering blocking you guys”.



And we can reply: We like women more and for that humbly beg for your forgiveness. In general you are right. We promise to rectify the situation somehow.

Teams face off in the Cartier Elephant Polo Cup November 18, 2006 in Jaipur, in the Indin state of Rajasthan. Cartier hosted the event which was held to highlight the plight of the dwindling numbers of Asian elephants. Indian and international celebrities flew in the India's “Pink City” for the high society event held by the global watch and jewelry giant. The animal rights organization, People for the Ethical Treatment of Animals, “PETA” had planned to protest the match, saying that elephants should not be used for sport. Elephants in Jaipur are commonly used for carrying tourists at historic sites. (Photo by John Moore/Getty Images)

“A Kind of You” is a documentary work of an uncanny asian tradition, where monkeys are trained and dressed to act humanlike in order to ask money from the bypassers. Modern city culture has turned the old tradition in to eerie and haunting act of cruel street theatre where animals become something else, never able to reach our expectations”. – Perttu Saksa. (Photo by Perttu Saksa)

SEE ALSO: «Topeng Monyet: The Masked Monkeys Of Indonesia»

Models present Victoria Secret Fantasy Bras priced at $2 million each during a media preview of the Singapore JewelFest in Singapore October 8, 2015. The festival which is in its 13th year, sees over 42 Asian designers participating and over $300 million worth of jewels for sale. It opens from October 9 to 18. (Photo by Edgar Su/Reuters)

The Pied Piper of Hamelin, actually city tourism employee Michael Boyer, leads local children dressed as rats through a quiet street on November 19, 2012 in Hameln, Germany. The Pied Piper (in German: Der Rattenfaenger), is one of the many stories featured in the collection of fairy tales collected by the Grimm brothers, and the 200th anniversary of the first publication of the stories will take place this coming December 20th. Boyer, a U.S. citizen who has lived in Hameln for 15 years, and city children regularly perform a reenactment of the Pied Piper tale throughout the summer months. The Grimm brothers collected their stories from oral traditions in the region between Frankfurt and Bremen in the early 19th century, and the works include such global classics as Sleeping Beauty, Little Red Riding Hood, Rapunzel, Cinderella and Hansel and Gretel. (Photo by Sean Gallup)