While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman looks at cows on the Mare e Sol beach in Coti-Chiavari, on the French Mediterranean island of Corsica, on May 17, 2017. A herd of some thirty wild cattle take up their summer residence on stretch of beach each year. (Photo by Pascal Pochard-Casabianca/AFP Photo)

Indian paramilitary forces march during the annual Republic Day parade on Rajpath in New Delh, January 26, 2013. Republic Day commemorates the 1950 adoption of India's constitution. (Photo by Kevin Frayer/Associated Press)

David Beckham and Victoria Beckham arrive to attend the Royal Wedding of Prince William to Catherine Middleton at Westminster Abbey on April 29, 2011 in London, England. The marriage of the second in line to the British throne is to be led by the Archbishop of Canterbury and will be attended by 1900 guests, including foreign Royal family members and heads of state. Thousands of well-wishers from around the world have also flocked to London to witness the spectacle and pageantry of the Royal Wedding. (Photo by Pascal Le Segretain/Getty Images)

Bottles of vintage cognac, with a royal warrant stamp, are seen in storage inside Berry Bros and Rudd wine merchants in central London, Britain, August 21, 2015. Berry Bros. & Rudd, which started as grocers over 300 years ago in St. James's, central London, has two royal warrants. Every year Queen Elizabeth grants about 20 royal warrants, the gold emblem of the British monarchy, in a practice dating back to medieval times. The warrant holders can display the certificate and use the royal coat of arms in their marketing. The warrants lasting five years can help businesses break into new markets overseas, using their role as supplier to the royal family as a gauge of quality. On September 9, Queen Elizabeth will overtake Queen Victoria as Britain's longest-serving monarch. (Photo by Toby Melville/Reuters)

A Russian prisoner eating bread. (Photo by Hulton Archive/Getty Images). Finland, circa 1940

The finishing touches are made to a giant sculpture on the Hayward Gallery entitled “Urban Fox” and made from straw bales on April 18, 2011 in London, England. The sculpture features in the Southbank Centre's 60th anniversary celebration of the 1951 Festival of Britain. The celebration will feature various cultural and creative events and runs from April 22 until September 4, 2011 at London's Southbank Centre. (Photo by Oli Scarff/Getty Images)

Film actress Audrey Hepburn (1929–1993) on a film set with her pet poodle, circa 1960. (Photo by Hulton Archive/Getty Images)