Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Xikrin woman holds her husband's shotgun while he cleans freshly hunted peccary in the river. According to tradition, Xikrin women are not allowed to leave the village while their husbands are out hunting a wife must patiently wait for his return. (Photo and caption by Taylor Weidman)

A mine detection rat is given banana as a reward after successfully identifying an inactive mine on July 2, 2015 in Siem Reap, Cambodia. The Cambodian Mine Action Center (CMAC) working with the Belgian NGO APOPO has recently begun testing the feasability of using large mine detection rats from Tanzania to help clear fields of mines and unexploded ordnance in one of the most bombed and mined countries in the world. (Photo by Taylor Weidman/Getty Images)

Audience members react as American singer-songwriter Taylor Swift gets onstage to receive the Artist of the Year award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. (Photo by Mario Anzuoni/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A diver swims near sculptures during the inauguration of the underwater museum in Ayia Napa, Cyprus, 01 August 2021. At the new Ayia Napa Underwater Sculpture Museum (MUSAN), located in the Pernera area of Ayia Napa, visitors, both swimmers with mask and flippers and divers, will be able to tour around an underwater forest, the first of its kind in the world. (Photo by Jason Decaires Taylor/EPA/EFE)