Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The hull on a boat that carried Rohingya migrants for three months is seen at Langkawi island, in the Malaysia's northern state of Kedah, Malaysia, May 12, 2015. Thailand and Malaysia may set up camps and detention centers to shelter hundreds of refugees arriving on their shores, officials said on Tuesday, as a leading inter-governmental agency said about 7,000 boat people were still adrift in the Bay of Bengal. (Photo by Olivia Harris/Reuters)

A competitor prepares to snorkle during the World Bog Snorkelling Championships on August 28, 2011 in Llanwrtyd Wells, Wales. In 2012, following the Olympic Games, Llanwrtyd Wells will host the inaugural World Alternative Games. (Photo by Harry Engels/Getty Images)

Television actress Catherine Fuller visits Trafalgar Square in London and feeds the famous pigeons. (Photo by Harry Kerr/BIPs/Getty Images). 26th June 1956

Event curators Harry Parr (L) and Sam Bompas (R) sit in paddle boats in the Truvia Voyage of Discovery installation on the roof of Selfridges department shop on July 21, 2011 in London, England. Selfridges is opening its roof to the public for only the second time since WW2 to host the installation, which includes a boating lake with dyed water and bar. (Photo by Matthew Lloyd/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.