For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Kashmiri Muslim girl reacts to camera as she attends recitation classes of the holy Quran during the fasting month of Ramadan in Srinagar, Indian controlled Kashmir, Sunday, March 26, 2023. Muslims across the world are observing the holy fasting month of Ramadan, where they refrain from eating, drinking and smoking from dawn to dusk. (Photo by Mukhtar Khan/AP Photo)

A Myanmar Shiite Muslim devotee runs barefoot over a bed of burning coals as he takes part in a Muharram procession ahead of the Islamic holiday Ashura, in Yangon, Myanmar, October 22, 2015. Muslims across the world are observing Moharram, the first month of Islamic calender, the climax of Moharram is the Ashura festival commemorating the martyrdom of Imam Hussein, a grandson of the Prophet Mohammed in the Iraqi city of Karbala in the seventh century. (Lynn Bo Bo/EPA)

A Rohingya Muslim girl, Saira Begum carries food items distributed in aid as she walks towards her shelter in Taiy Khali refugee camp, Bangladesh, Tuesday, September 19, 2017. With a mass exodus of Rohingya Muslims sparking accusations of ethnic cleansing from the United Nations and others, Myanmar leader Aung San Suu Kyi on Tuesday said her country does not fear international scrutiny and invited diplomats to see some areas for themselves. (Photo by Dar Yasin/AP Photo)

Syrian boys play with plastic guns on the first day of the Muslim religious festival of Eid al-Adha in al-Dana in Syria's rebel-controlled Idlib region, near the border with Turkey, on August 11, 2019. Muslims across the world are celebrating the first day of the Feast of Sacrifice, which marks the end of the hajj pilgrimage to Mecca and commemorates prophet Abraham's sacrifice of a lamb after God spared Ishmael, his son. (Photo by Aaref Watad/AFP Photo)

Men skin slaughtered sheep on the first day of the Eid al-Adha Muslim holiday in Wad Hamid, about 100 kilometres north of Sudan's capital, on June 28, 2023. (Photo by AFP Photo/Stringer)