To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Bangladeshi children from Khan Tea garden posing for photos on March 23, 2022 with their faces painted after adorning with colors like Rainbows on the celebration of the annual Hindu festival of colors, known as Holi festival marking the onset of spring. (Photo by Md Rafayat Haque Khan/Eyepix Group/Rex Features/Shutterstock)

Members of the Apollo Rainbow Dancers stretch out in special A train late on May 4, 1985, in New York. The legendary Apollo Theatre celebrated its 50th anniversary in an official reopening after a 15 month refurbishing with a celebrity studded evening. (Photo by Ray Stubblebine/AP Photo)

A woman walks up a stairway painted in the rainbow colors in Bucharest, Romania, Saturday, July 11, 2020. Romania reported 698 new COVID-19 infections in the last 24 hours, the highest level since the pandemic reached the country in February. (Photo by Vadim Ghirda/AP Photo)

A woman walks up a stairway painted in the rainbow colors in Bucharest, Romania, Saturday, July 11, 2020. Romania reported 698 new COVID-19 infections in the last 24 hours, the highest level since the pandemic reached the country in February. (Photo by Vadim Ghirda/AP Photo)

An old American car is seen in Havana as a rainbow appears in the sky, on February 3, 2022. The Cuban government on Thursday “emphatically and forcefully” demanded the end of the U.S. embargo on the island, which was reinforced “to unsuspected limits” amid the covid-19 pandemic, as it celebrates its 60th anniversary. (Photo by Yamil Lage/AFP Photo)