Hikers, left, Sarah Done 24 and Catherine Edwards enjoy a climb up Box Hill during Storm Evert in Surrey in South East England on July 30, 2021. Storm Evert is the UK's fourth named storm since October 2020. (Photo by London News Pictures)

Russian actress and blogger Polina Pushkareva arrives for the screening of the film “L'Amour Ouf” (Beating Hearts) at the 77th edition of the Cannes Film Festival in Cannes, southern France, on May 23, 2024. (Photo by Sarah Meyssonnier/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Lightning streaks across the sky as lava flows from a volcano in Eyjafjallajokul April 17, 2010. (Photo by Lucas Jackson/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.