Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Men from the Kenyan Maasai tribe perform a traditional jumping-ritual among fellow members of a common age-set as they observe a rite of passage to mark the transition of an age-set to cultural junior elder from Moran (Maasai for warrior age-set) at a manyatta or traditional homestead built specifically for the ceremony near Lemek town within the Masai-Mara National Reserve ecosystem in Narok county February 27, 2021. (Photo by Tony Karumba/AFP Photo)

Musician Kirk Hammett of Metallica performs onstage during The Big 4 held at the Empire Polo Club on April 23, 2011 in Indio, California.

In this October 21, 2015, file photo, a young man rides a hoverboard along a Manhattan street toward the Empire State Building in New York. More than 500,000 hoverboards are being recalled after reports that they can burst into flames. The Consumer Product Safety Commission said Wednesday, July 6, 2016, it has received 99 reports of battery packs in the two-wheel motorized scooters catching fire or exploding that causing burns or property damage. The recalled hoverboards were made by eight companies. (Photo by Kathy Willens/AP Photo)

In this Thursday, July 19, 2018, photo, a Syrian shopkeeper spraying water as waits for customers at the Hamadiyah market, named after the 34th Sultan of the Ottoman Empire Abdul Hamid II, in the Old City of Damascus, Syria. The celebratory mood in government-controlled areas stems from successive military advances in the past year and an impression that President Bashar Assad, with massive support by unwavering allies Russia and Iran, has won the war or at least militarily defeated the opposition trying to topple him. (Photo by Hassan Ammar/AP Photo)

A mahout watches the Thai animation movie Kan Kluay with his elephant in Ayuthaya province, about 80km (49 miles) north of Bangkok June 5, 2006. The movie tells the story of a young Thai wild elephant who, while looking for his father, becomes the war elephant of the Thai King fighting against Burma and restored Thailand's ancient Ayuthaya empire that existed about 400 years ago. (Photo by Sukree Sukplang/Reuters)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta performs during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, California, U.S., April 22, 2022. (Photo by Maria Alejandra Cardona/Reuters)

People take pictures near a Soviet flag flying on an embankment in Saint Petersburg, Russia on June 17, 2023. The flags of Russia, the USSR, and the Russian Empire were installed on the shore to mark the anniversaries of each flag's adoption. (Photo by Anton Vaganov/Reuters)