For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Revellers use water guns as they participate in a water fight during Songkran Festival celebrations at Kowloon City district, known as Little Thailand as there is large number of restaurants and shops run by Thais, in Hong Kong April 12, 2015. The Songkran festival, also known as the water festival, marks the start of Thailand's traditional New Year and is believed to wash away bad luck. (Photo by Tyrone Siu/Reuters)

Alan Swinney points a gun during clashes between groups like Proud Boys and Patriot Prayer, and protesters against police brutality and racial injustice in Portland, Oregon, U.S., August 22, 2020. (Photo by Maranie Staab/Reuters)

An Afghan boy looks through the scope of a toy gun, as other children ride on swings during the first day of the Muslim holiday of Eid al-Fitr, which marks the end of the holy month of Ramadan, in Kabul, Afghanistan June 25, 2017. (Photo by Omar Sobhani/Reuters)

A boy holds a machine gun at a military hardware exhibition during a swear-in ceremony for new recruits of the Russian military-patriotic club “Yunarmia” (Young army) in the Black Sea port of Sevastopol, Crimea, October 27, 2018. (Photo by Pavel Rebrov/Reuters)

In this July 11, 2016 photo, a young, masked drug trafficker poses for photos holding his guns at a slum in Rio de Janeiro, Brazil. Teenagers openly tote guns while they work as guards, lookouts and distributors for drug lords operating just a few miles from where hundreds of thousands and tourists and athletes will be for the Aug. 5-21 Olympic Games. (Photo by Felipe Dana/AP Photo)

Saudi female firearm trainer, Mona Al Khurais, teaches a Saudi boy on safe usage of weapons at the Top-Gun shooting range in Riyadh, Saudi Arabia, October 28, 2021. (Photo by Ahmed Yosri/Reuters)