Visitors stand inside a church made entirely of snow and ice in southern Bavaria on January 14, 2012 in Mitterfirmiansreut, Germany. (Photo by Johannes Simon/Getty Images)

An ice swimming enthusiast dressed as Neptune takes to the frigid waters of Orankesee lake during the 27th annual "Winter Swimming in Berlin" on January 8, 2011 in Berlin, Germany. A local swimmers' group called the “Berlin Seals” invite ice swimmers from across Germany and abroad to the annual event. Members claim ice swimming is good for the body's blood circulation. (Photo by Sean Gallup)

Mikhail Vasilenko, a participant from the Siberian town of Nizhny Tagil, works on an ice sculpture called “The Predator”, on the last day of the annual international festival of snow and ice sculptures “The Magical Ice of Siberia”, with the air temperature at about minus 28 degrees Celsius (minus 18.4 degrees Fahrenheit), in Krasnoyarsk, Russia, January 17, 2016. (Photo by Ilya Naymushin/Reuters)

A woman takes her souvenir picture with a white fox in front of ice sculptures illuminated by coloured lights during the opening day of the 31st Harbin International Ice and Snow Festival in the northern city of Harbin, Heilongjiang province, January 5, 2015. The annual Ice and Snow Festival, organized by China National Tourism Administration and local governments, kicked off on Monday in Harbin, one of the coldest cities in China. (Photo by Kim Kyung-Hoon/Reuters)

A scuba diver during an ice diving class at the Sea Frogs scuba diving center in the Russian Far Eastern city of Vladivostok, Russia on January 30, 2022. The air temperature is –11°C (12.2°F), the water temperature is –2°C (28.4°F). Scuba divers undergo theoretical and practical training in ice diving and perform dives in the open water during the day and the night time as part of the Ice Diver NDL special program. (Photo by Yuri Smityuk/TASS)

A man carries a block of ice left behind by a hailstorm in Sao Paulo, Brazil, on May 19, 2014. After the severe overnight hailstorm a layer of hailstones as deep as 20 centimeters covered streets and parks, drawing people to make snowmen and play in the ice, an unusual scene to the city. (Photo by Nelson Antoine/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.